Promoter of sports

The promotion of sports is a real labour of love for the Gauselmann entrepreneurial family. Whether local or professional sport: numerous associations and initiatives have in some cases for decades enjoyed ‘the games makers’ continuous support.

Promotion of local amateur and professional sports

Particular attention is given to local amateur sportsmen and women. In the Lübbecke region, the commitment to handball, tennis and football teams is equally as strong as that for horse riding and driving clubs, disabled sports communities and shooting associations. With its financial subsidies the Group often helps to turn sports projects into a reality, to host tournaments and to purchase training equipment.

Local professional sport is also dear to the heart of the entrepreneurial family. As main sponsor, the Gauselmann Group has for years supported the activities of Bundesliga handball club ‘TuS N-Lübbecke’, the Bundesliga ‘TV Espelkamp-Mittwald’ tennis club and the district football league team ‘FC Preußen Espelkamp’. Furthermore, the second division of Bundesliga football club ‘DSC Arminia Bielefeld’ and the prestigious ‘Gerry Weber Open’ tennis tournament in Halle Westphalia are also sponsored.

Commitment knows no limits.

Examples of the sporting commitment of the entrepreneurial family can also be found beyond the borders of its local region, for example ‘the games makers’ have for years supported tennis professional Tommy Haas and the former world number one in wheelchair tennis, Sabine Ellerbrock. The Bundesliga football club VfL Wolfsburg is sponsored by the Gauselmann Group's sports betting brand XTiP.

Promotion and support for more than 15 years

For more than 25 years, the in-house company sports association (BSG) Merkur Gauselmann e.V. has been morally and financially supported by the Group of companies. With approximately 1,000 members it among the top ten of the largest company sports associations in North Rhine-Westphalia.