Förderer des Sports_Merkur Spiel Arena Innen

Sports Sponsoring

Supporting projects in the areas of sports, social issues and culture has always been a major concern for the Gauselmann family. As a result, many regional amateur and numerous professional clubs from a wide range of sports can rely on support from the Gauselmann company - even and especially in difficult times!

Regional commitment

Another matter close to the entrepreneurial family’s hearts is the promotion and sponsorship of local sports. Many local sports clubs and initiatives benefit from this passion. Year after year, the available financial support makes it possible to realise a wide variety of sporting projects with a focus on promoting youth work, organise sporting events or tournaments, or buy sports equipment. Without this support, the company sports association “Betriebssportgemeinschaft MERKURGauselmann e.V.”, with some 1,000 members, would also not be able to offer such a wide range of sporting activities. The company also supports local professional sport. For example, the Gauselmann Group is the main sponsor of the TuS N-Lübbecke national league handball team, of the FC Preußen Espelkamp regional football league team, and oft he Espelkamp-Mittwald e.V. tennis club (TVE), whose winning Bundesliga men’s teams in the 30s and 70s age groups have taken home the German Championship title several times. One top player from TVE even made world champion in the over-75s age group in 2017.

Regional Commitment_Arminia-Preußen
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Engagement in professional sports

But even beyond regional borders, numerous sports organisers, associations and individual athletes are sponsored by the sports-loving entrepreneur and his family. The company has also sponsored the world-class ATP 500 tennis tournament in Halle (Westphalia) for many years. This was expanded in 2020 with support for the new sponsorship concept for the OWL Arena (formerly Gerry Weber Stadium). Besides sports sponsorship for the Bundesliga football club DSC Arminia Bielefeld, the Gauselmann Group is also financially and ideologically involved together with other renowned companies in the so-called Eastern-Westphalia-Lippe (OWL) alliance that aims to promote the long-term continuity and re-establishment of the club. With its CASHPOINT sportsbetting brand, the group has also provided the name and been main sponsor of the Austrian Bundesliga club CASHPOINT SCR Altach since 2006.


Since 2018, the Gauselmann Group has extended its long-standing commitment to sports beyond regional borders. Since then, the Gauselmann Group has been a sponsor of the sports city of Düsseldorf. This cooperation includes, on the one hand, the naming rights to the Düsseldorf soccer stadium, the "MERKUR SPIEL-ARENA", and, on the other hand, the support of numerous Düsseldorf sports clubs such as the Düsseldorf Ice Skating Community (DEG), the ART Giants basketball team, the handball players of the Bergischer HC and the team of olympic athletes based in Düsseldorf. Since the 20/21 season, the Gauselmann Group has also been the (lucky) gaming partner of the second-division soccer team Fortuna Düsseldorf, which is based at the MERKUR SPIEL-ARENA.


Förderer des Sports_Merkur Spiel Arena Innen